Services
Method 21 provides SEO, PPC, conversion optimization and web development, run as one connected program for industrial and technical B2B companies.
SEO
Method 21 runs SEO programs that earn rankings and citations in AI answers. Houston based, industrial and technical B2B.
View ServicePPC
Paid search and social managed for lead quality rather than click volume. Google Ads, LinkedIn and Meta, run by Method 21 from Houston.
View ServiceConversion Rate Optimization
Method 21 improves the rate at which qualified visitors become inquiries, using evidence from real user behavior rather than opinion or best-practice guesses.
View ServiceWeb Development
Method 21 builds sites that render server-side, load fast and stay editable, so search engines and AI crawlers can actually read them. Built in Houston.
View ServiceThe Four Services Are One Program
Method 21 sells four services and runs them as a single program, because separately they each fail in a predictable way. Traffic earned by SEO is wasted if it lands on a page that cannot explain the product. Paid budget buys clicks that a slow site loses before the form loads. Conversion work has nothing to optimize if the tracking underneath it is counting the wrong events.
That is also why the order matters. We start with what is measurable and true, fix what the numbers are actually saying, then spend on the channels that can be judged honestly.
What Each Service Covers
| Service | What it covers | Where the work usually starts |
|---|---|---|
| SEO | Technical health, on-page structure, links, local presence and how the site reads to AI engines. Eight areas including AI SEO, technical SEO, link building and Local SEO in Houston. | What is currently indexed, ranked and cited |
| PPC | Google Ads, LinkedIn Ads, Meta Ads and remarketing, managed against lead quality rather than click volume. | Checking what the account counts as a conversion |
| Conversion Rate Optimization | Analytics and tracking, A/B testing, landing page design and UX work. | Confirming the reported numbers are real |
| Web Development | WordPress, Shopify, custom design, ecommerce, web applications and the interface work around them. | Whether the site renders server-side and can be read |
Each of the four has its own page with the detail underneath it. There are 23 areas of work in total, and no engagement uses all of them.
How Engagements Are Scoped
We take a limited number of engagements at a time, and we'd rather say we're full than accept work we can't do properly.
Most engagements begin with SEO, because it establishes what is true before any budget is committed. If buyers already find you and do not convert, start with conversion optimization instead. If the site itself is the constraint, start with web development. Work is scoped by sector on the industries pages, and AI visibility covers being cited in AI answers. Call (832) 429-6983 or use the contact page.