Method 21 is a small Houston agency doing search and web work. We work mostly with industrial and technical B2B companies, where the product takes explaining and the buyer is technical.
What Does Method 21 Do?
Search visibility, paid media, conversion work and websites. The four connect: a site that can't be read isn't going to be found, traffic that lands on the wrong page doesn't convert, and paid spend against a broken conversion signal optimizes toward the wrong people.
We don't do brand strategy, print, PR or social media management. There are firms that do those well and we aren't one of them.
Who Runs It
Aaron Baxter founded Method 21 in 2008 and still runs it.
We take a limited number of engagements at a time, so each one is staffed properly.
Why Industrial and Technical B2B?
Partly geography. Houston means the energy sector isn't a vertical on a list, it's the market outside the window. Partly preference: technical products are easier to write about well, because there are real specifics to work with.
These are also the companies most often underserved. A manufacturer with genuine engineering depth and an invisible website is a common situation, and the gap between where they are and where they could be is wide.
How We Work
| Principle | What it means in practice |
|---|---|
| Measurement before optimization | Almost every account we open has a conversion action that is wrong. Until that is fixed, nobody is discussing real numbers |
| Evidence over opinion | Changes come from what behavior shows, not from best-practice checklists |
| Say what did not work | Reporting includes the flat months and the tests that failed |
| You own everything | Accounts, code, hosting, domain and data are yours, and stay yours |
| No guarantees we cannot keep | Nobody controls what an answer engine says |
What Has Changed and What Has Not
The mechanics, repeatedly. What hasn't changed is that being useful to the person searching is the durable strategy, and every shortcut around it has had a shelf life.
The current shift is the significant one: ranking first no longer guarantees being the source an AI answer cites, and buyers increasingly read that answer instead of the results. That is the work described under Generative Search Signals.
Call (832) 429-6983, or schedule a consultation.
Frequently Asked Questions
How Big Is Method 21?
Small, deliberately. That is the trade: you get senior people on the work, and we can't take unlimited engagements.
Do You Work Outside Houston?
Yes. Houston is where we learned energy and industrial work, and it doesn't limit where clients are.